SEO is the process of optimizing content for higher rankings in search engines. SEO helps a business achieve high rankings by increasing the number of ranking factors, which are then used to determine the relevancy and authority of your pages. Google uses over 200 ranking factors, such as backlinks and load speed, that are determined by a website’s content.
The top result for any given query will be the most relevant result because it received an extremely high number of ranking factors and it’s seen as an authoritative source (provided it’s well-written).
To succeed at SEO, you need to ensure that your content ranks highly when people search for specific keywords and can improve your site’s authority by writing more in-depth articles and maintaining relationships with influencers.